Like any self-respecting business or media sector, the broadcasting sector is characterized by stiff competition between companies where the object of contention is the market share.
Every Broadcasting Editor will try to secure the greatest number of listeners in order to increase the advertising income of the company. The reason is simple: the more listeners a Broadcasting Station is able to gather, the higher the advertising selling price will be, and thus more money will enter into the Company.
To put together a high profile broadcasting product, the Editor entrusts the management of the Radio to the Station Manager that he thinks will be able to best manage the Station. Picking out the broadcasting format to follow and hoping (in vain more often than not) that it’s the most effective one are among the various roles of a Station Manager.
The choice of the broadcasting format to follow is fundamental because the Station bases its broadcasting clock, programming, and selection of voices, technicians, and various directors on this.What's your favorite radio station genre?