Why Switch to Digital Radio?

While speaking at the 2014 Digital Broadcasting Symposium in Malaysia, WorldDMB President Patrick Hanon stated that Norway would cease the transmission of all its FM radio services in 2017 and plans to replace it with DAB+ digital radio. Although DAB+ has only been around since 2011, it has made particular progress in Europe and is continually flourishing in Asian markets as… Continue reading

Radio Broadcasting

What's your favorite radio station genre?

Like any self-respecting business or media sector, the broadcasting sector is characterized by stiff competition between companies where the object of contention is the market share. Every Broadcasting Editor will try to secure the greatest number of listeners in order to increase the advertising income of the company. The reason is simple: the more listeners a Broadcasting Station is able to… Continue reading

Radio Broadcasting

Why Should Advertisers Choose Radio?

1. Radio effectively targets audiences Radio stations and their content are as diversified as the people who listen to them. This gives advertisers the possibility to reach specific audiences at specific times. Since a vast amount of radio stations are local, the radio also allows advertisers to choose where they'd like to advertise as well. 2. Radio is the medium of choice… Continue reading

Radio Broadcasting

Radio Host - Rule 2: Smile as you Talk

The second rule for a radio host is: smile as you talk. This is a rule that refers to an announcer-entertainer and not to an announcer of information or a radio newscaster. Smiling as you talk is fundamental to giving a pleasing, light, happy tone to what you’re saying. The rule should be taken literally, in the sense that you need… Continue reading

Radio Broadcasting

Radio Host - Rule 9: Don't Run on about yourself

Excerpt from "Theories and Techniques of Radio Broadcasting" Another very important rule for all new radio hosts: don’t run on about yourself. Those who work in radio often forget that on the other side of the mike there’s someone who’s listening and who’s moved by, criticizes, and judges what he’s listening to. A typical error is to “run on about yourself”, meaning to… Continue reading

Radio Broadcasting

Hedge Mustard: the radio broadcaster's herb

Excerpt from "Theories and Techniques of Radio Broadcasting" Known as the “singers’ plant”, hedge mustard is a plant with almost magical powers for those who work with the voice. In our case it’s very useful for resolving tiny problems of the throat, loss of voice, or hoarseness. The plant was known and used in antiquity, but was only carefully studied starting in the 16th… Continue reading

Radio Broadcasting

What is good and what is bad for our voices?

Excerpt from "Theories and Techniques of Radio Broadcasting" Just as a model must take care of his body, a radio host must pay attention to his voice. Naturally, the cold of the winter months, gusts of wind, and loud screaming are out-and-out threats for those who work in the field of radio. Actually, these are not the only things which put the quality… Continue reading

Radio Broadcasting

Radio Host - Rule 8: Never mention rival Radio Stations

Excerpt from "Theories and Techniques of Radio Broadcasting" The eighth rule for a radio announcer is pretty obvious, but should still not be taken for granted: never mention rival radio stations! It’s as if Nike, during its own advertising slot, talked about Adidas, reminding the public about the competitor. Ridiculous, isn’t it?! It’s not so absurd if you consider a situation that occurred… Continue reading

Radio Broadcasting

Some phrases not to say on the radio

Excerpt from "Theories and Techniques of Radio Broadcasting" These are several standard phrases which seem to be more at home on stereotypical 1980s radio and should be avoided in today’s broadcasting. These are standard sayings, expressions, exclamations, and terms which have become part of what comes to mind when we think of a broadcaster’s style.  Here are a few examples: "...that was Justin… Continue reading

Radio Broadcasting

What is an effective broadcasting demo?

Excerpt from "Theories and Techniques of Radio Broadcasting" "What should a broadcasting demo be like? What elements should it contain? How long should it be? What type of technical support should it have? How should it be sent?". These questions are heard frequently when talking to friends and colleagues. We’ll try to give an answer, once and for all, to each question,… Continue reading

Radio Broadcasting